The Matunuck Surf Shop desperately needed change. After reading the Basic Design Principles for non-designers, I understood how certain changes can make all the difference.
For instance, alignment can make a huge difference. Having the right alignment can make a site more functional and easier to navigate. So our group left aligned everything and once the alignment of the site was finished, your eye naturally sees organization which was clearly lacking in the original site.
Contrast is a very important concept of basic design principles. The way our group used contrast was with color. We used blue and orange as the background theme for the new site. These two colors work very well together because they are contrasting colors. Contrasting colors like green and red, purple and yellow and blue and orange really pop when used together.
The same goes for proximity,on the original site information was never linked together, it was all over the web page. Our group organized everything together on a contact page. Having information in close proximity together just makes sense. Proximity can help create a brand and an identity.
Another concept of design principles is repetition. Repetition means that you use the same elements over again. On each page of the new site left alignment is carried over. Just like the orange and blue theme that we chose for the Matunuck Surf Shop.
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